Halda goes to Asia and the World Expo 2010 in Shanghai

The world’s leading brands and manufacturers are gathering in Shanghai when the 2010 World Expo kicks off on May 1st. Halda has been chosen to represent Sweden thanks to its “manifestation of advanced and pioneering technical engineering and fine mechanics”. Thus, Halda is recognized as a prime example of the finest that Sweden has to offer in terms of innovation, design, and creativity. We are humble to have qualified to the list of leading Swedish companies such as Ericsson, ASSA Abloy, and Sandvik that also will represent the nation in Shanghai.

The Swedish theme during the World Expo is “The Spirit of Innovation”, and it is this spirit that has been the foundation behind Halda ever since Henning Hammarlund founded the brand and the company back in 1887, and with the launch of the Halda Space Discovery we are bringing his legacy to life.

Not only are we proud to represent Sweden at the 2010 World Expo in Shanghai, we are also certain that Halda Space Discovery will challenge all visitors to rethink the whole meaning of what a watch will constitute in the future.

The Halda Concept